Creating a video that will clearly showcase who you are as a company and a brand isn’t an easy job. What are your options? You could create your own, but will the hours being spent figuring out how to use equipment & software be as cost effective? Will the quality of the video be up to par with the other marketing content that you’re pushing out?

You can hire a company that does it for a living, but finding that “perfect match” might be tough.

Here are our top 5 tips when you’re looking for that team.

1. Shop around

Our first piece of advice is to shop around, just like you would with anything in your life. Each time we purchase a new piece of equipment for Yellow Productions, we research to make sure we’re purchasing the best gear possible for the best price possible, and that it comes from a reliable & trusted source.

When looking for a video production company, you want to make sure they mesh well with your business & truly submerge themselves in it so they can tell your story right.

So, shop around & see who is out there!

2. Do they understand video marketing?

A true filmmaker/videographer or agency does more than create awesome-looking videos. They understand that a video is just one part of a marketing strategy. During your initial call or meeting, they should be asking you what the purpose of your video is & if it is apart of a campaign so they can present ideas & coordinate the video under the same messaging as the rest of your material. They should also be asking you how you will be measuring the success of the video. Will it be for sales, views, or shares/interactions?

Once you’ve found a video production company that understands marketing, make the most of their knowledge. They will be able to tell you about your industry’s trends and help you develop a much stronger marketing campaign.

Here is an example of a video we created for Nantucket Looms. They were launching a new handwoven blanket, which was inspired by the ocean & beauty that surrounds them on Nantucket Island. In addition to the video, they would be pushing out the new blanket on their website, PR, social media, email marketing & online streaming advertising. They will measure shares & interactions for ROI on the video. The message & tagline they used throughout this campaign was “Bring Nantucket Home” & it was important to show that it was handwoven on Nantucket Island within a 45 second time frame.
During pre-production, scripting & filming, we needed to make sure that we understood the meaning behind the tagline, captured it and then reinforced it. We could have easily placed the blanket in a Nantucket home & added a voiceover that state the tagline, but it wouldn’t have been as effective. Instead, we worked with them to create a script that reflected the meaning of the tagline & showcased how the blanket was inspired & crafted. While the video reached their goal for views & shares, it also encouraged sales, which is always a plus.

3. Do they care & do they listen?

Experienced video productions companies will listen carefully & ask you the right questions. They’ll want to know your business and products inside-out before picking up a camera. If they don’t understand who you are, how can they produce a commercial or video that does?

4. Are they excited to work with you on your project?

Video projects can sometimes take up to a year to produce, so make sure you’re working with a production company who love their craft and who are enthusiastic about your project.

One thing we always say here at Yellow is “We love what we do.” From pre-production, to filming & editing, we’re always excited & ready for a project to come to life. If we didn’t love it, we wouldn’t be doing it.

High fives for doing a craft you love

High fives for doing a craft you love

5. Are they creative?

You can never go wrong when working with creative individuals. A video production company that you can bounce ideas off of will get those creative juices flowing for you & your team. It will also allow the production company to present ideas to you that make sense for your business.

6. Do they fit your budget?

Video production can be expensive, but it can also be the first thing people associate you with your brand and business. You want to make sure you do it right. When you do shop around, make sure you’re comparing apples to apples. 

When you are comparing video production companies, make sure you are assessing the value of each company's work. Do they offer all of the above points we discussed? 

Thank you for taking the time to read our blog & best of luck with your video project.
Have any comments to add? Jot it in the comments below.



Laura Cunningham & Christopher Wendzicki

Creative Director & Director of Photography
With an extensive background & degree in video production, digital marketing & advertising, Laura is an award winning marketer who has worked on national & international campaigns for technology companies, non-profits, real estate & retail. In her spare time, Laura plays the guitar & sings alongside a large group of her musically talented friends. If she’s not on Nantucket, she’s travelling, whether it’s back home to Ireland or countries close by, she is a big believer that you can explore anywhere in one weekend, if you plan & research ahead of time. Laura loves creating itineraries, typically ones that have 20+ pages. Christopher is an emmy award winning director of photography, he has over 7 years of experience of working for TV stations across the US. In his spare time, Chris loves to ride his motorbike across the extremely long roads of Nantucket. He keeps the office entertained with his outbursts of songs, typically Christmas chart hits. To stay active, Chris enjoys runs through sanford farm & hitting up his local gym Nantucket Cycle & Fitness.