An on-island Offset Printing, Black-White-Color Copying, and Graphic Design business. Poets Corner challenged us to create a commercial that would showcase their business, the Nantucket lifestyle & feature their family. We went straight to the drawing board & came up with multiple creative ideas but our "Be more like Summer (their daughter) " concept kept standing out. The main platform for this video was to be played in a local theatre, we crafted the commercial so we could help them run an online campaign too.
Local businesses and families.
We worked closely with business owner Nate Roberts and his wife Tracey while crafting out the concept. Instead of going the traditional route of interview with BROLL, we decided that a humorous approach would gain more attention and exposure for the business both online and the local theatre.